The project uses performance as a tool, understanding that performance culture is the act of something as a form of performance rather than something that is itself a performance. The project features a designers’ flagship store that focuses on the experience the building’s users, and the building itself, to recreate performance. The building develops architecturally so that the building not only functions as a performance space but also performs to itself, elaborating the performance of the users around it to interact with the environment and the architecture.