On the evening of 30 November 1936, a fire destroyed the iconic Victorian structure of the Crystal Palace. The site in Sydenham has been left empty since. The proposed gin distillery on this site aims to restore the educational purpose of the original Crystal Palace, using the alcohol as a medium to introduce diverse food cultures from around the world. Gin derives its flavour from juniper berries and a unique selection of botanical ingredients. Some of these botanicals are only native to specific regions. The appearances, smells and tastes of the gins produced by the distillery become representative of their geographical origins, and even their associated regional cultures.

In addition, the programme encourages people from the surrounding residential area to grow and take care of their own juniper tree on the site to build the connection between the community and the site/building, whilst helping to revitalise the declining species of common juniper.